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1 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
2 through
1. preposition1) durch; (fig.)search/read through something — etwas durchsuchen/durchlesen
live through something — (survive) etwas überleben; (experience) etwas erleben
2) (Amer.): (up to and including) bis [einschließlich]3) (by reason of) durch; infolge von [Vernachlässigung, Einflüssen]it was all through you that we were late — es war nur deine Schuld, dass wir zu spät gekommen sind
2. adverbit happened through no fault of yours — es geschah nicht durch deine Schuld
1)be through with a piece of work/with somebody — mit einer Arbeit fertig/mit jemandem fertig (ugs.) sein
2) (Teleph.)3. attributive adjectivebe through — durch sein (ugs.)
durchgehend [Zug]through coach or carriage — Kurswagen, der ( for nach)
through traffic — Durchgangsverkehr, der
‘no through road’ — "keine Durchfahrt[sstraße]"
through ticket — [alle Umsteigestationen umfassende] Fahrkarte
can I buy a through ticket to Warsaw? — kann ich bis Warschau durchlösen?
* * *[Ɵru:] 1. preposition1) (into from one direction and out of in the other: The water flows through a pipe.) durch3) (from the beginning to the end of: She read through the magazine.) durch4) (because of: He lost his job through his own stupidity.) durch5) (by way of: He got the job through a friend.) durch2. adverb(into and out of; from one side or end to the other; from beginning to end: He went straight/right through.) durch3. adjective1) ((of a bus or train) that goes all the way to one's destination, so that one doesn't have to change (buses or trains): There isn't a through train - you'll have to change.) durchgehend2) (finished: Are you through yet?) fertig•- academic.ru/74787/throughout">throughout4. adverb(in every part: The house was furnished throughout.) ganz und gar- all through- soaked
- wet through
- through and through
- through with* * *[θru:]I. prepwe drove \through the tunnel wir fuhren durch den Tunnelshe looked \through the camera sie sah durch die Kamera2. (in)they took a trip \through Brazil sie machten eine Reise durch Brasilienthey walked \through the store sie gingen durch den Ladenher words kept running \through my head ihre Worte gingen mir ständig durch den Kopfhe went \through the streets er ging durch die Straßenthey took a walk \through the woods sie machten einen Spaziergang im Waldshe works Monday \through Thursday sie arbeitet von Montag bis Donnerstagthe sale is going on \through next week der Ausverkauf geht bis Ende nächster Woche4. (during) währendit rained right \through June es regnete den ganzen Juni überthey drove \through the night sie fuhren durch die Nacht, durch + akk\through fear aus Angstshe couldn't see anything \through the smoke sie konnte durch den Rauch nichts erkennenI can't hear you \through all this noise ich kann dich bei diesem ganzen Lärm nicht verstehen6. (into pieces)he cut \through the string er durchschnitt die Schnurhe shot a hole \through the tin can er schoss ein Loch in die DoseI got my car \through my brother ich habe mein Auto über meinen Bruder bekommenwe sold the bike \through advertising wir haben das Fahrrad über eine Anzeige verkauft\through chance durch Zufallshe looked \through her mail sie sah ihre Post durchhe skimmed \through the essay er überflog den Aufsatzto go \through sth etw durchgehento go \through hell durch die Hölle gehento go \through a tough time/a transition eine harte Zeit/eine Übergangsphase durchmachen10. (to the finish)to be \through sth durch etw akk durch seinto get \through sth [or to make it \through sth] etw durchstehen11. (to be viewed by)we'll put your proposition \through the council wir werden Ihren Vorschlag dem Rat vorlegenthe bill went \through parliament der Gesetzentwurf kam durchs Parlament12. (into)we were cut off halfway \through the conversation unser Gespräch wurde mittendrin unterbrochenshe was halfway \through the article sie war halb durch den Artikel durchI'm not \through the book yet ich bin noch nicht durch das Buch durchfive \through ten is two Zehn durch Fünf gibt Zweiwe're \through ( fam: finished relationship) mit uns ist es aus fam; (finished job) es ist alles erledigtas soon as the scandal was made public he was \through as a politician als der Skandal publik wurde, war er als Politiker erledigtare you \through with that atlas? bist du fertig mit diesem Atlas?▪ to be \through bestanden habenHenry is \through to the final Henry hat sich für das Finale qualifiziert\through coach [or carriage] Kurswagen m\through flight Direktflug m\through station Durchgangsbahnhof m1. (to a destination) durchI battled \through the lesson with the class ich habe die Lektion mit der Klasse durchgepauktto go \through to sth bis zu etw dat durchgehenthe train goes \through to Hamburg der Zug fährt bis nach Hamburg durchgo right \through, I'll be with you in a minute gehen Sie schon mal durch, ich bin gleich bei Ihnen2. (from beginning to end) [ganz] durchPaul saw the project \through to its completion Paul hat sich bis zum Abschluss um das Projekt gekümmertto be halfway \through sth mit etw dat bis zur Häfte durch seinto flick \through sth etw [schnell] durchblätternto get \through to sb TELEC eine Verbindung zu jdm bekommento put sb \through to sb TELEC jdn mit jdm verbindento read sth \through etw [ganz] durchlesento think sth \through etw durchdenken3. (from one side to another) ganz durchthe tree, only half cut \through, would fall as soon as the next storm arrived der Baum war nur halb abgeschnitten und würde beim nächsten Sturm umbrechen4. (from outside to inside) durch und durch, ganz, völligthe pipes have frozen \through die Rohre sind zugefrorencooked \through durchgegartwhen she cut the cake she found that it was not cooked right \through als sie den Kuchen aufschnitt, merkte sie, dass er noch nicht ganz durch warsoaked \through völlig durchnässtthawed \through ganz aufgetautto be wet \through durch und durch nass sein* * *(US) [ɵruː]1. prep1) (place) durchhe couldn't get through the hedge — er konnte nicht durch die Hecke durchkommen or (hin)durchschlüpfen
to listen through the door — durch die (geschlossene) Tür mithören, lauschen
he has come through many hardships —
we're through that stage now — wir sind jetzt durch dieses Stadium hindurch
that happens halfway/three-quarters of the way through the book — das passiert in der Mitte/im letzten Viertel des Buches
2)(time)
all through his life — sein ganzes Leben langhe lives there through the week — er wohnt da während or unter (dial) der Woche or die Woche über
he slept through the film —
3) (US: up to and including) bis (einschließlich)4) (= means, agency) durchor mail (US) —
2. adv(time, place) durchhe's a liar/gentleman through and through — er ist durch und durch verlogen/ein Gentleman
he knew all through what I was getting at — er wusste die ganze Zeit (über), worauf ich hinauswollte
he's through in the other office — er ist (drüben) im anderen Büro
3. adj pred1)(= finished)
to be through with sb/sth — mit jdm/etw fertig sein (inf)I'm through with him — der ist für mich gestorben or erledigt, ich bin fertig mit ihm (all inf)
I'm through with that kind of work —
you're through, Kowalski, fired are you through? — wir sind mit Ihnen fertig, Kowalski, Sie fliegen! sind Sie fertig?
2) (Brit TELEC)to be through (to sb/London) — mit jdm/London verbunden sein
to get through (to sb/London) — zu jdm/nach London durchkommen
you're through, caller — Ihre Verbindung!, Ihr Gespräch!
* * *through [θruː]A präp1. (räumlich) durch, durch … hindurch:2. zwischen … (dat) hindurch, durch3. durch, in (dat) (überall umher):roam (all) through the country das (ganze) Land durchstreifen4. (einen Zeitraum) hindurch, während:all through his life sein ganzes Leben hindurch;the whole summer through den ganzen Sommer lang5. US (von …) bis:Monday through Friday Montag bis einschließlich Freitag6. (bis zum Ende oder ganz) durch:are you through your work? sind Sie mit Ihrer Arbeit durch oder fertig?7. fig durch:I saw through his hypocrisy ich durchschaute seine Heuchelei;get through an examination eine Prüfung bestehen, durch eine Prüfung kommen;have been through sth etwas erlebt haben8. durch, mittels:it was through him that we found out durch ihn kamen wir darauf9. aus, vor (dat), durch, in-, zufolge, wegen:through neglect infolge oder durch NachlässigkeitB adv1. durch:through and through durch und durch, ganz und gar;push a needle through eine Nadel durchstechen;he would not let us through er wollte uns nicht durchlassen;you are through TELa) Br Sie sind verbunden,b) US Ihr Gespräch ist beendet;wet through völlig durchnässt2. (ganz) durch:this train goes through to Boston dieser Zug fährt (durch) bis Boston;the bad weather lasted all through das schlechte Wetter dauerte die ganze Zeit (hindurch) an3. (ganz) durch (von Anfang bis Ende):carry a matter through eine Sache durchführen4. fertig, durch ( beide:with mit):I’m through with him umg mit dem bin ich fertig;we’re through umg mit uns ist es aus;I’m through with it umg ich habe es sattC adj durchgehend, Durchgangs…:through bolt TECH durchgehender Bolzen;“no through road” „Durchfahrt verboten!“;through traffic Durchgangsverkehr m;through train durchgehender Zug;through travel(l)er Transitreisende(r) m/f(m)* * *1. preposition1) durch; (fig.)search/read through something — etwas durchsuchen/durchlesen
live through something — (survive) etwas überleben; (experience) etwas erleben
2) (Amer.): (up to and including) bis [einschließlich]3) (by reason of) durch; infolge von [Vernachlässigung, Einflüssen]2. adverbit was all through you that we were late — es war nur deine Schuld, dass wir zu spät gekommen sind
1)be through with a piece of work/with somebody — mit einer Arbeit fertig/mit jemandem fertig (ugs.) sein
2) (Teleph.)3. attributive adjectivebe through — durch sein (ugs.)
durchgehend [Zug]through coach or carriage — Kurswagen, der ( for nach)
through traffic — Durchgangsverkehr, der
‘no through road’ — "keine Durchfahrt[sstraße]"
through ticket — [alle Umsteigestationen umfassende] Fahrkarte
* * *adj.durch adj.durch... adj.hindurch adj.räumlich adj. -
3 bus
1 noun∎ by bus en bus(service, strike, ticket) d'autobus, de bus∎ we can walk or bus home nous pouvons rentrer à pied ou en autobus(a) (transport) emmener en autobus;∎ the children are bussed to school les enfants vont à l'école en autobus∎ to bus children = conduire les enfants à l'école en autobus de façon à organiser la répartition des enfants noirs et des enfants blancs afin de lutter contre la ségrégation raciale∎ to bus tables travailler comme aide-serveur;∎ he busses tables at the weekends il travaille comme aide-serveur le week-end►► Marketing bus advertising publicité f sur les autobus;Computing bus board carte f bus;British bus conductor receveur(euse) m,f d'autobus;British bus conductress receveuse f d'autobus;Computing bus controller contrôleur m de bus;bus depot dépôt m d'autobus; (long-distance bus station) gare f routière;bus driver conducteur(trice) m,f d'autobus;bus lane voie f ou couloir m d'autobus;Marketing bus mailing publipostage m groupé, multipostage m;bus route itinéraire m ou trajet m d'autobus;∎ are you on a bus route? est-ce qu'il y a un bus qui passe près de chez toi?;bus shelter Abribus ® m;bus station gare f routière;bus stop arrêt m d'autobus ou de bus;bus way voie f ou couloir m d'autobusfaire venir en carévacuer en car
См. также в других словарях:
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